Intermediating R&D and marketing value creation by open innovation

Shu Wang, Jin Chen, Fang Xie. Intermediating R&D and marketing value creation by open innovation. In 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Singapore, Singapore, December 6-9, 2011. pages 1170-1174, IEEE, 2011. [doi]

Authors

Shu Wang

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Jin Chen

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Fang Xie

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