A Study on a Formal Ontology Model: Constructing a Customer Ontology in a CRM Context

Hongwei Wang, Fu Jiang, Jiachun Wu. A Study on a Formal Ontology Model: Constructing a Customer Ontology in a CRM Context. In 9th Americas Conference on Information Systems, AMCIS 2003, Tampa, FL, USA, August 4-6, 2003. pages 149, Association for Information Systems, 2003. [doi]

Abstract

Abstract is missing.