Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment

Yanwen Wang, Michael Lewis 0004, Cynthia Cryder, Jim Sprigg. Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment. Marketing Science, 35(4):565-575, 2016. [doi]

Abstract

Abstract is missing.