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What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment

Honglong Wang, Guoxin Li, Shaohui Wu. What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 8, Association for Information Systems, 2022. [doi]

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Honglong Wang

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Guoxin Li

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Shaohui Wu

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