Honglong Wang, Guoxin Li, Shaohui Wu. What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 8, Association for Information Systems, 2022. [doi]
@inproceedings{WangLW22-28,
title = {What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment},
author = {Honglong Wang and Guoxin Li and Shaohui Wu},
year = {2022},
url = {https://aisel.aisnet.org/whiceb2022/8},
researchr = {https://researchr.org/publication/WangLW22-28},
cites = {0},
citedby = {0},
pages = {8},
booktitle = {The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022},
publisher = {Association for Information Systems},
}