Honglong Wang, Guoxin Li, Shaohui Wu. What's the Role of Mega Influencers in Live Streaming Commerce? - A Natural Experiment. In The 21st Wuhan International Conference on E-Business, WHICEB 2022, Wuhan, China, 27-29 May 2022. pages 8, Association for Information Systems, 2022. [doi]
Abstract is missing.