How do social-based cues influence consumers' online purchase decisions? An event-related potential study

Qiuzhen Wang, Liang Meng, Manlu Liu, Qi Wang, Qingguo Ma. How do social-based cues influence consumers' online purchase decisions? An event-related potential study. Electronic Commerce Research, 16(1):1-26, 2016. [doi]

Authors

Qiuzhen Wang

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Liang Meng

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Manlu Liu

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Qi Wang

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Qingguo Ma

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