How do social-based cues influence consumers' online purchase decisions? An event-related potential study

Qiuzhen Wang, Liang Meng, Manlu Liu, Qi Wang, Qingguo Ma. How do social-based cues influence consumers' online purchase decisions? An event-related potential study. Electronic Commerce Research, 16(1):1-26, 2016. [doi]

@article{WangMLWM16,
  title = {How do social-based cues influence consumers' online purchase decisions? An event-related potential study},
  author = {Qiuzhen Wang and Liang Meng and Manlu Liu and Qi Wang and Qingguo Ma},
  year = {2016},
  doi = {10.1007/s10660-015-9209-0},
  url = {http://dx.doi.org/10.1007/s10660-015-9209-0},
  researchr = {https://researchr.org/publication/WangMLWM16},
  cites = {0},
  citedby = {0},
  journal = {Electronic Commerce Research},
  volume = {16},
  number = {1},
  pages = {1-26},
}