How do social-based cues influence consumers' online purchase decisions? An event-related potential study

Qiuzhen Wang, Liang Meng, Manlu Liu, Qi Wang, Qingguo Ma. How do social-based cues influence consumers' online purchase decisions? An event-related potential study. Electronic Commerce Research, 16(1):1-26, 2016. [doi]

Abstract

Abstract is missing.