Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model

Ping Wang, Luping Sun, Rakesh Niraj, Jaihak Chung, Meng Su. Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model. Decision Support Systems, 119:85-95, 2019. [doi]

Authors

Ping Wang

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Luping Sun

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Rakesh Niraj

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Jaihak Chung

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Meng Su

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