Ping Wang, Luping Sun, Rakesh Niraj, Jaihak Chung, Meng Su. Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model. Decision Support Systems, 119:85-95, 2019. [doi]
@article{WangSNCS19,
title = {Incorporating reference products into modeling consumer choice decision: A mixtures-of-experts model},
author = {Ping Wang and Luping Sun and Rakesh Niraj and Jaihak Chung and Meng Su},
year = {2019},
doi = {10.1016/j.dss.2019.02.002},
url = {https://doi.org/10.1016/j.dss.2019.02.002},
researchr = {https://researchr.org/publication/WangSNCS19},
cites = {0},
citedby = {0},
journal = {Decision Support Systems},
volume = {119},
pages = {85-95},
}