Analysing cross-cultural design in advergames: a comparison between the UK and Brazil

Vanissa Wanick, Rima Dunn, Ashok Ranchhod, Gary Wills. Analysing cross-cultural design in advergames: a comparison between the UK and Brazil. EAI Endorsed Trans. Serious Games, 5(17), 2019. [doi]

@article{WanickDRW19,
  title = {Analysing cross-cultural design in advergames: a comparison between the UK and Brazil},
  author = {Vanissa Wanick and Rima Dunn and Ashok Ranchhod and Gary Wills},
  year = {2019},
  doi = {10.4108/eai.13-9-2018.156150},
  url = {https://doi.org/10.4108/eai.13-9-2018.156150},
  researchr = {https://researchr.org/publication/WanickDRW19},
  cites = {0},
  citedby = {0},
  journal = {EAI Endorsed Trans. Serious Games},
  volume = {5},
  number = {17},
}