Vanissa Wanick, Ashok Ranchhod, Gary Wills. Cultural persuasive affordances in advergaming design across cultures: a conceptual model. In Markku Turunen, editor, Proceedings of the 19th International Academic Mindtrek Conference, Academic MindTrek 2015, Tampere, Finland, September 22-24, 2015. pages 63-68, ACM, 2015. [doi]
Abstract is missing.