Marketing and MIS (panel session): another entry on the MIS dance card or the true partner? - researchr publication authors

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Richard T. Watson, George M. Zinkhan, Pierre R. Berthon, Ben Dyer. Marketing and MIS (panel session): another entry on the MIS dance card or the true partner?. In Janice I. DeGross, Kuldeep Kumar, editors, Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA. pages 516-517, Association for Information Systems, 1997. [doi]

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