Richard T. Watson, George M. Zinkhan, Pierre R. Berthon, Ben Dyer. Marketing and MIS (panel session): another entry on the MIS dance card or the true partner?. In Janice I. DeGross, Kuldeep Kumar, editors, Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA. pages 516-517, Association for Information Systems, 1997. [doi]
@inproceedings{WatsonZBD97,
title = {Marketing and MIS (panel session): another entry on the MIS dance card or the true partner?},
author = {Richard T. Watson and George M. Zinkhan and Pierre R. Berthon and Ben Dyer},
year = {1997},
doi = {10.1145/353071.353262},
url = {http://doi.acm.org/10.1145/353071.353262},
researchr = {https://researchr.org/publication/WatsonZBD97},
cites = {0},
citedby = {0},
pages = {516-517},
booktitle = {Proceedings of the Eighteenth International Conference on Information Systems, December 15-17, 1997, Atlanta, Georgia, USA},
editor = {Janice I. DeGross and Kuldeep Kumar},
publisher = {Association for Information Systems},
}