Xiaoya Wei. Stimulating Online Consumers' Purchase Intention through Social Media Marketing: Examining the Role of Brand Trust Building. In 5th International Conference on Management Science and Industrial Engineering, MSIE 2023, Chiang Mai, Thailand, April 27-29, 2023. pages 123-128, ACM, 2023. [doi]
@inproceedings{Wei23-9,
title = {Stimulating Online Consumers' Purchase Intention through Social Media Marketing: Examining the Role of Brand Trust Building},
author = {Xiaoya Wei},
year = {2023},
doi = {10.1145/3603955.3604003},
url = {https://doi.org/10.1145/3603955.3604003},
researchr = {https://researchr.org/publication/Wei23-9},
cites = {0},
citedby = {0},
pages = {123-128},
booktitle = {5th International Conference on Management Science and Industrial Engineering, MSIE 2023, Chiang Mai, Thailand, April 27-29, 2023},
publisher = {ACM},
}