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Stimulating Online Consumers' Purchase Intention through Social Media Marketing: Examining the Role of Brand Trust Building

Xiaoya Wei. Stimulating Online Consumers' Purchase Intention through Social Media Marketing: Examining the Role of Brand Trust Building. In 5th International Conference on Management Science and Industrial Engineering, MSIE 2023, Chiang Mai, Thailand, April 27-29, 2023. pages 123-128, ACM, 2023. [doi]

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