How does consumers' face consciousness influence green self-efficacy and consumption behavior, and how does electronic and social media persuasion moderate these relationships? - researchr publication

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Huafei Wei, Zhi Li, Muhammad Adnan Zahid Chudhery, Jun Chen, Wenjie Fang. How does consumers' face consciousness influence green self-efficacy and consumption behavior, and how does electronic and social media persuasion moderate these relationships?. Computers in Human Behavior, 153:108091, April 2024. [doi]

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