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Consumer Preference for Virtual Reality Advertisements with Human-Scene Interaction: An Intermediary Based on Psychological Needs

He-Lin Wei, Hong Li, Shao Ying Zhu. Consumer Preference for Virtual Reality Advertisements with Human-Scene Interaction: An Intermediary Based on Psychological Needs. Cyberpsy., Behavior, and Soc. Networking, 26(3):188-197, March 2023. [doi]

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