Substitutive First-party Content as a Strategic Decision for Platform Growth - Evidence from a B2B Platform

Jianjiong Wei, Dawei (David) Zhang, Jie Liu, Xueqi (David) Wei. Substitutive First-party Content as a Strategic Decision for Platform Growth - Evidence from a B2B Platform. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]

Abstract

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