Influencing citizen behavior: Experiences from multichannel marketing pilot projects

Lidwien van de Wijngaert, Willem Pieterson, Marije Teerling. Influencing citizen behavior: Experiences from multichannel marketing pilot projects. Int J. Information Management, 31(5):415-419, 2011. [doi]

Authors

Lidwien van de Wijngaert

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Willem Pieterson

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Marije Teerling

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