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Lidwien van de Wijngaert, Willem Pieterson, Marije Teerling. Influencing citizen behavior: Experiences from multichannel marketing pilot projects. Int J. Information Management, 31(5):415-419, 2011. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Multichannel marketing: An experiment on guiding citizens to the electronic channelsMarije L. Teerling, Willem Pieterson. giq, 27(1):98-107, 2010. [doi] Government Multichannel Marketing: How to Seduce Citizens to the Web Channels?Marije Teerling, Willem Pieterson. hicss 2009: 1-10 [doi]
The following publications are possibly variants of this publication: