Kenneth C. Wilbur, Linli Xu, David Kempe. Correcting Audience Externalities in Television Advertising. Marketing Science, 32(6):892-912, 2013. [doi]
@article{WilburXK13,
title = {Correcting Audience Externalities in Television Advertising},
author = {Kenneth C. Wilbur and Linli Xu and David Kempe},
year = {2013},
doi = {10.1287/mksc.2013.0807},
url = {http://dx.doi.org/10.1287/mksc.2013.0807},
researchr = {https://researchr.org/publication/WilburXK13},
cites = {0},
citedby = {0},
journal = {Marketing Science},
volume = {32},
number = {6},
pages = {892-912},
}