Researchr is a web site for finding, collecting, sharing, and reviewing scientific publications, for researchers by researchers.
Sign up for an account to create a profile with publication list, tag and review your related work, and share bibliographies with your co-authors.
Kenneth C. Wilbur, Linli Xu, David Kempe. Correcting Audience Externalities in Television Advertising. Marketing Science, 32(6):892-912, 2013. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Television Advertising and Online ShoppingJura Liaukonyte, Thales Teixeira, Kenneth C. Wilbur. mktsci, 34(3):311-330, 2015. [doi] Television Advertising and Online SearchMingyu Joo, Kenneth C. Wilbur, Bo Cowgill, Yi Zhu. mansci, 60(1):56-73, 2014. [doi]
The following publications are possibly variants of this publication: