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Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation

Michael A. Wiles, Shailendra P. Jain, Saurabh Mishra, Charles Lindsey. Stock Market Response to Regulatory Reports of Deceptive Advertising: The Moderating Effect of Omission Bias and Firm Reputation. Marketing Science, 29(5):828-845, 2010. [doi]

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