Understanding How Message Receivers' Communication Goals are Applied in Online Persuasion

E. Vance Wilson. Understanding How Message Receivers' Communication Goals are Applied in Online Persuasion. In Thomas MacTavish, Santosh Basapur, editors, Persuasive Technology - 10th International Conference, PERSUASIVE 2015, Chicago, IL, USA, June 3-5, 2015, Proceedings. Volume 9072 of Lecture Notes in Computer Science, pages 39-50, Springer, 2015. [doi]

Abstract

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