Wendy Winn. The persuasive power of pathos in e-commerce web design: a new area for research. In Susan B. Jones, Beth Weise Moeller, Michael Priestley, Bernadette Long, editors, Proceedings of IEEE Professional Communication Society International Professional Communication Conference and Proceedings of the 18th Annual ACM International Conference on Computer Documentation: Technology & Teamwork, Cambridge, Massachusetts, USA,. pages 155-160, IEEE, 2000. [doi]
Abstract is missing.