Recommending a Retailer's Mobile App - Influence of the Retailer and the Mediating Role of Push Notifications

Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke, Szilárd Podruzsik. Recommending a Retailer's Mobile App - Influence of the Retailer and the Mediating Role of Push Notifications. In Michael E. Auer, Thrasyvoulos Tsiatsos, editors, New Realities, Mobile Systems and Applications - Proceedings of the 14th IMCL Conference, Virtual Event / Thessaloniki, Greece, 4-5 November 2021. Volume 411 of Lecture Notes in Networks and Systems, pages 361-371, Springer, 2021. [doi]

Abstract

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