Chi-Chuan Wu, Shu-Hsien Liao, Yin-Ju Chen, Wei-Lun Hsu. Service quality, brand image and price fairness impact on the customer satisfaction and loyalty. In 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), Singapore, Singapore, December 6-9, 2011. pages 1160-1164, IEEE, 2011. [doi]
Abstract is missing.