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Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms

Zongxiao Wu, Cong Zang, Chia-Huei Wu, Zilin Deng, Xuefeng Shao, Wei Liu. Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms. JGIM, 30(3):1-23, 2022. [doi]

Authors

Zongxiao Wu

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Cong Zang

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Chia-Huei Wu

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Zilin Deng

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Xuefeng Shao

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Wei Liu

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