Zongxiao Wu, Cong Zang, Chia-Huei Wu, Zilin Deng, Xuefeng Shao, Wei Liu. Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms. JGIM, 30(3):1-23, 2022. [doi]
@article{WuZWDSL22,
title = {Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms},
author = {Zongxiao Wu and Cong Zang and Chia-Huei Wu and Zilin Deng and Xuefeng Shao and Wei Liu},
year = {2022},
doi = {10.4018/jgim.20220701.oa1},
url = {https://doi.org/10.4018/jgim.20220701.oa1},
researchr = {https://researchr.org/publication/WuZWDSL22},
cites = {0},
citedby = {0},
journal = {JGIM},
volume = {30},
number = {3},
pages = {1-23},
}