Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms

Zongxiao Wu, Cong Zang, Chia-Huei Wu, Zilin Deng, Xuefeng Shao, Wei Liu. Improving Customer Value Index and Consumption Forecasts Using a Weighted RFM Model and Machine Learning Algorithms. JGIM, 30(3):1-23, 2022. [doi]

Abstract

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