The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context - researchr publication authors

researchr

You are not signed in
Sign in
Sign up

Bharati Wukkadada, Ram Kishen Yelamanchili, Aparna Jain. The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Banita Lal, Amany R. Elbanna, editors, Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part I. Volume 697 of IFIP Advances in Information and Communication Technology, pages 428-442, Springer, 2022. [doi]

This author has not been identified. Look up 'Bharati Wukkadada' in GoogleThis author has not been identified. Look up 'Ram Kishen Yelamanchili' in GoogleThis author has not been identified. Look up 'Aparna Jain' in Google

runs on WebDSL