Bharati Wukkadada, Ram Kishen Yelamanchili, Aparna Jain. The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Banita Lal, Amany R. Elbanna, editors, Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part I. Volume 697 of IFIP Advances in Information and Communication Technology, pages 428-442, Springer, 2022. [doi]
Abstract is missing.