Bharati Wukkadada, Ram Kishen Yelamanchili, Aparna Jain. The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Banita Lal, Amany R. Elbanna, editors, Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part I. Volume 697 of IFIP Advances in Information and Communication Technology, pages 428-442, Springer, 2022. [doi]
@inproceedings{WukkadadaYJ22, title = {The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context}, author = {Bharati Wukkadada and Ram Kishen Yelamanchili and Aparna Jain}, year = {2022}, doi = {10.1007/978-3-031-50188-3_38}, url = {https://doi.org/10.1007/978-3-031-50188-3_38}, researchr = {https://researchr.org/publication/WukkadadaYJ22}, cites = {0}, citedby = {0}, pages = {428-442}, booktitle = {Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part I}, editor = {Sujeet Kumar Sharma and Yogesh K. Dwivedi and Bhimaraya A. Metri and Banita Lal and Amany R. Elbanna}, volume = {697}, series = {IFIP Advances in Information and Communication Technology}, publisher = {Springer}, isbn = {978-3-031-50188-3}, }