A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation - researchr publication authors

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Lin Xiao, Zixiu Guo, John D'Ambra. A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

This author has not been identified. Look up 'Lin Xiao' in GoogleThis author has not been identified. Look up 'Zixiu Guo' in GoogleThis author has not been identified. Look up 'John D'Ambra' in Google

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