Lin Xiao, Zixiu Guo, John D'Ambra. A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]
@inproceedings{XiaoGD14,
title = {A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation},
author = {Lin Xiao and Zixiu Guo and John D'Ambra},
year = {2014},
url = {http://aisel.aisnet.org/icis2014/proceedings/EBusiness/22},
researchr = {https://researchr.org/publication/XiaoGD14},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014},
editor = {Michael D. Myers and Detmar W. Straub},
publisher = {Association for Information Systems},
isbn = {978-0-615-15788-7},
}