Optimal advertising outsourcing strategy with different effort levels and uncertain demand - researchr publication authors

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Yue Xie, Wanhua He, Wai-Ki Ching, Allen H. Tai, Wai-Hung Ip, Kai-Leung Yung, Na Song. Optimal advertising outsourcing strategy with different effort levels and uncertain demand. Int. J. Prod. Res., 58(7):2016-2035, 2020. [doi]

This author has not been identified. Look up 'Yue Xie' in GoogleThis author has not been identified. Look up 'Wanhua He' in GoogleThis author has not been identified. Look up 'Wai-Ki Ching' in GoogleThis author has not been identified. Look up 'Allen H. Tai' in GoogleThis author has not been identified. Look up 'Wai-Hung Ip' in GoogleThis author has not been identified. Look up 'Kai-Leung Yung' in GoogleThis author has not been identified. Look up 'Na Song' in Google

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