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Yue Xie, Wanhua He, Wai-Ki Ching, Allen H. Tai, Wai-Hung Ip, Kai-Leung Yung, Na Song. Optimal advertising outsourcing strategy with different effort levels and uncertain demand. Int. J. Prod. Res., 58(7):2016-2035, 2020. [doi]
Abstract is missing.