Yue Xie, Wanhua He, Wai-Ki Ching, Allen H. Tai, Wai-Hung Ip, Kai-Leung Yung, Na Song. Optimal advertising outsourcing strategy with different effort levels and uncertain demand. Int. J. Prod. Res., 58(7):2016-2035, 2020. [doi]
@article{XieHCTIYS20,
title = {Optimal advertising outsourcing strategy with different effort levels and uncertain demand},
author = {Yue Xie and Wanhua He and Wai-Ki Ching and Allen H. Tai and Wai-Hung Ip and Kai-Leung Yung and Na Song},
year = {2020},
doi = {10.1080/00207543.2019.1641235},
url = {https://doi.org/10.1080/00207543.2019.1641235},
researchr = {https://researchr.org/publication/XieHCTIYS20},
cites = {0},
citedby = {0},
journal = {Int. J. Prod. Res.},
volume = {58},
number = {7},
pages = {2016-2035},
}