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Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy

Yubin Xie, Ronggang Zhou, Xiaorui Wang, Bei-ping Tang. Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy. In Panayiotis Zaphiris, Andri Ioannou, Robert A. Sottilare, Jessica Schwarz, Fiona Fui-Hoon Nah, Keng Siau, June Wei, Gavriel Salvendy, editors, HCI International 2023 - Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VII. Volume 14060 of Lecture Notes in Computer Science, pages 550-562, Springer, 2023. [doi]

Authors

Yubin Xie

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Ronggang Zhou

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Xiaorui Wang

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Bei-ping Tang

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