Yubin Xie, Ronggang Zhou, Xiaorui Wang, Bei-ping Tang. Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy. In Panayiotis Zaphiris, Andri Ioannou, Robert A. Sottilare, Jessica Schwarz, Fiona Fui-Hoon Nah, Keng Siau, June Wei, Gavriel Salvendy, editors, HCI International 2023 - Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VII. Volume 14060 of Lecture Notes in Computer Science, pages 550-562, Springer, 2023. [doi]
@inproceedings{XieZWT23,
title = {Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy},
author = {Yubin Xie and Ronggang Zhou and Xiaorui Wang and Bei-ping Tang},
year = {2023},
doi = {10.1007/978-3-031-48060-7_42},
url = {https://doi.org/10.1007/978-3-031-48060-7_42},
researchr = {https://researchr.org/publication/XieZWT23},
cites = {0},
citedby = {0},
pages = {550-562},
booktitle = {HCI International 2023 - Late Breaking Papers - 25th International Conference on Human-Computer Interaction, HCII 2023, Copenhagen, Denmark, July 23-28, 2023, Proceedings, Part VII},
editor = {Panayiotis Zaphiris and Andri Ioannou and Robert A. Sottilare and Jessica Schwarz and Fiona Fui-Hoon Nah and Keng Siau and June Wei and Gavriel Salvendy},
volume = {14060},
series = {Lecture Notes in Computer Science},
publisher = {Springer},
isbn = {978-3-031-48060-7},
}