Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?

Shuai Yan, Zhongsheng Hua, Yiwen Bian. Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?. IEEE Trans. Engineering Management, 67(2):496-512, 2020. [doi]

Authors

Shuai Yan

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Zhongsheng Hua

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Yiwen Bian

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