Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?

Shuai Yan, Zhongsheng Hua, Yiwen Bian. Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?. IEEE Trans. Engineering Management, 67(2):496-512, 2020. [doi]

@article{YanHB20,
  title = {Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?},
  author = {Shuai Yan and Zhongsheng Hua and Yiwen Bian},
  year = {2020},
  doi = {10.1109/TEM.2018.2878235},
  url = {https://doi.org/10.1109/TEM.2018.2878235},
  researchr = {https://researchr.org/publication/YanHB20},
  cites = {0},
  citedby = {0},
  journal = {IEEE Trans. Engineering Management},
  volume = {67},
  number = {2},
  pages = {496-512},
}