Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?

Shuai Yan, Zhongsheng Hua, Yiwen Bian. Does Retailer Benefit From Implementing "Online-to-Store" Channel in a Competitive Market?. IEEE Trans. Engineering Management, 67(2):496-512, 2020. [doi]

Abstract

Abstract is missing.