Examining the impact of gamification on intention of engagement and brand attitude in the marketing context

Yang Yang, Yousra Asaad, Yogesh Dwivedi. Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73:459-469, 2017. [doi]

Authors

Yang Yang

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Yousra Asaad

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Yogesh Dwivedi

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