Yang Yang, Yousra Asaad, Yogesh Dwivedi. Examining the impact of gamification on intention of engagement and brand attitude in the marketing context. Computers in Human Behavior, 73:459-469, 2017. [doi]
@article{YangAD17,
title = {Examining the impact of gamification on intention of engagement and brand attitude in the marketing context},
author = {Yang Yang and Yousra Asaad and Yogesh Dwivedi},
year = {2017},
doi = {10.1016/j.chb.2017.03.066},
url = {https://doi.org/10.1016/j.chb.2017.03.066},
researchr = {https://researchr.org/publication/YangAD17},
cites = {0},
citedby = {0},
journal = {Computers in Human Behavior},
volume = {73},
pages = {459-469},
}