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Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective

Bo Yang, Yue Hu, Xusen Cheng, Ying Bao, Wenjing Chen. Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective. Electronic Commerce Research, 23(4):2713-2735, December 2023. [doi]

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Bo Yang

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Yue Hu

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Xusen Cheng

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Ying Bao

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Wenjing Chen

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