Bo Yang, Yue Hu, Xusen Cheng, Ying Bao, Wenjing Chen. Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective. Electronic Commerce Research, 23(4):2713-2735, December 2023. [doi]
@article{YangHCBC23, title = {Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective}, author = {Bo Yang and Yue Hu and Xusen Cheng and Ying Bao and Wenjing Chen}, year = {2023}, month = {December}, doi = {10.1007/s10660-022-09559-3}, url = {https://doi.org/10.1007/s10660-022-09559-3}, researchr = {https://researchr.org/publication/YangHCBC23}, cites = {0}, citedby = {0}, journal = {Electronic Commerce Research}, volume = {23}, number = {4}, pages = {2713-2735}, }