Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective

Bo Yang, Yue Hu, Xusen Cheng, Ying Bao, Wenjing Chen. Exploring the factors affecting content dissemination through WeChat official accounts: a heuristic-systematic model perspective. Electronic Commerce Research, 23(4):2713-2735, December 2023. [doi]

Abstract

Abstract is missing.